Since 1735, Blancpain has been contributing to the development of mechanical watchmaking, while conserving the traditional skills of its founder.
At the beginning of the 18th century, Jehan-Jacques Blancpain perceived the potential in a completely new business activity: watchmaking. In 1735, he founded the Blancpain brand, setting up his first workshop on the upper floor of his house at Villeret, in the present-day Bernese Jura. By recording his name in the official property register of the municipality of Villeret, this pioneer had created an establishment which is now the world's oldest watchmaking brand.
Blancpain watches enjoyed great success from the earliest years, and the heirs of Jehan-Jacques Blancpain perpetuated his expertise.