{"title":"Seiko 145th Anniversary \"Edo Purple\" Limited Edition Collection","description":"\u003cp\u003eThe story of Seiko began in 1881 when its founder, Kintaro Hattori, opened a shop in Tokyo’s Ginza district for the sale and repair of timepieces. In the years since, the company has grown alongside Japan’s largest metropolis, creating innovative timepieces that reflect the rich culture and aesthetics that Tokyo has cultivated over generations.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAs Tokyo, once known as Edo, evolved, so too did its cultural expressions, including distinctive colors that reflected the sensibilities of each era. During the Edo period (1603 to 1868), when the cultural foundations of present-day Tokyo were laid, a traditional Japanese color known as “Edo purple” emerged. While part of the broader lineage of purples long appreciated in Japan, it came to be loved as a color reflecting the distinctive character of Edo and has been passed down to the present day.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAs Seiko marks its 145th anniversary, it presents a new series of limited-edition timepieces. Representing the traditions that were born in Edo and passed on to modern Tokyo, as well as the spirit of creativity that defines Japan’s largest city, Edo purple-inspired colors serve as a central design element across the commemorative models. Guided by its founding philosophy to be “Always one step ahead of the rest,” Seiko continues to take on new challenges while remaining closely connected to people’s lives through time. Each model also incorporates gold-colored accents that express Seiko’s enduring commitment to enriching lives with joy and beauty.\u003c\/p\u003e","products":[{"product_id":"seiko-prospex-speedtimer-world-athletics-championships-tokyo-25-limited-edition-ssc955","title":"Seiko Prospex Speedtimer World Athletics Championships Tokyo 25 Limited Edition SSC955","description":"\u003cp\u003eSince 1987, Seiko has been the timekeeper of choice for World Athletics, the world championships of track and field. In 2025, the World Athletics Championships return to Tokyo for the first time in 34 years, and Seiko will once again deploy its state-of-the-art timing equipment in the city of its founding, marking a momentous event in its history in sports timing.\u003c\/p\u003e\n\u003cp\u003eIn commemoration of World Athletics 2025, Seiko marks the latest chapter in this legacy with a Prospex Speedtimer Solar Chronograph limited edition while honoring the performances of the approximately 2,000 athletes who will take part in the championships.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe dial of the limited edition Speedtimer has been created in a beautiful shade inspired by “Edo purple”, a color that was cherished in the ancient city that would become modern-day Tokyo. As a nod to Tokyo’s historical name of Edo, the hue was chosen as the official color of the World Athletics Championships Tokyo 25.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe back of the watch features the event emblem with the limited number of 6,000 pcs.\u003c\/span\u003e\u003c\/p\u003e","brand":"Seiko","offers":[{"title":"Default Title","offer_id":46785308328180,"sku":"WGSKO05693","price":775.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/5874\/4986\/files\/seiko-prospex-speedtimer-world-athletics-championships-tokyo-25-limited-edition-ssc955-ssc955-3953976.png?v=1755860210"},{"product_id":"seiko-prospex-145th-anniversary-limited-edition-alpinist-mechanical-watch-hbc006","title":"Seiko Prospex 145th Anniversary Limited Edition Alpinist Mechanical Watch HBC006","description":"\u003cdiv class=\"features-content\"\u003e\n\u003cdiv class=\"text-box\"\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIn the third series of commemorative limited-edition watches celebrating Seiko’s 145th anniversary, “Edo purple” serves as a central design element. This color reflects traditions passed on from ancient Edo to modern-day Tokyo and the spirit of creativity that has kept Japan’s largest city evolving into the present day.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eIn the third series of commemorative limited-edition watches celebrating Seiko’s 145th anniversary, “Edo purple” serves as a central design element. This color reflects traditions passed on from ancient Edo to modern-day Tokyo and the spirit of creativity that has kept Japan’s largest city evolving into the present day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLimited 7,000 pcs.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Seiko","offers":[{"title":"Default Title","offer_id":49135985852660,"sku":null,"price":900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/5874\/4986\/files\/seiko-prospex-145th-anniversary-limited-edition-alpinist-mechanical-watch-hbc006-hbc006-3523671.png?v=1786689325"},{"product_id":"seiko-5-sports-skx-series-seiko-145th-anniversary-limited-edition-hdb003","title":"Seiko 5 Sports SKX series Seiko 145th Anniversary Limited Edition HDB003","description":"\u003cp\u003eA new Seiko 5 Sports creation celebrates Seiko’s 145th anniversary in Edo purple, reflecting an evolving aesthetic shaped by Tokyo’s heritage. \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBased on the popular SKX series, this model features a dial color inspired by “Edo-murasaki”. A shade of purple that was popular in clothing during the Edo period is making it attractive to pair with contemporary fashion. \u003cmeta charset=\"utf-8\"\u003eSeiko 5 Sports logo features gold lettering that evokes a “bright future,” expressing the splendor of the 145th anniversary. The stainless steal bracelet features a three-row design, ensuring a comfortable fit against the skin and exuding an elegant, luxurious feel.  Limited 9,999 pieces\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Seiko","offers":[{"title":"Default Title","offer_id":49136306061556,"sku":null,"price":450.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/5874\/4986\/files\/seiko-5-sports-skx-series-seiko-145th-anniversary-limited-edition-hdb003-hdb003-3540396.png?v=1786689325"},{"product_id":"seiko-rotocall-145th-anniversary-limited-edition-hfl001","title":"Seiko Rotocall 145th Anniversary Limited Edition HFL001","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThis digital quartz creation harmoniously blends refinement with a bold presence on the wrist. The watch combines a black case and bracelet with a purple aluminum bezel, expressing a distinctive sense of understated elegance and strength synonymous with Edo, the ancient name of Tokyo. Gold-tone accents elevate the design through their subtle brilliance. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe watch is based on a classic 1982 digital watch design, the Rotocall, which featured a rotary switch that revolutionized how users changed modes with a simple turn of the bezel. This unique design, combined with its popularity among astronauts, contributed to the model’s strong international recognition. Limited 4,000 pieces\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Seiko","offers":[{"title":"Default Title","offer_id":49136737845492,"sku":null,"price":595.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/5874\/4986\/files\/seiko-rotocall-145th-anniversary-limited-edition-hfl001-hfl001-4899356.png?v=1786689323"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0416\/5874\/4986\/collections\/Untitled_design_72.png?v=1786990655","url":"https:\/\/chpremier.com\/collections\/seiko-145th-anniversary-edo-purple-limited-edition-collection.oembed","provider":"CH Premier Jewelers","version":"1.0","type":"link"}