One of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and a global style icon, David Beckham's life journey embodies the daring values that made TUDOR what it is today.

Musician, Actor, Director, Icon. For over a decade, the "Kind of Asian Pop" has pushed boundaries around the world. From Taipet to Hollywood, Jay Chou is always ready to go where the next challenge takes him.

Renowned Chinese actor Cheng Yi is one of those daring individuals, and now he's part of the TUDOR family. He stays true to himself, always pushes the boundaries and dares to take on the unknown.

Since 2017, New Zealand's national rugby team, the legendary All Blackshave been ambassadors for TUDOR and its #BornToDare signature. Rugby is a powerful, uncompromising sport with noble values, a sport for the bold, a true reflection of the spirit that has driven this watchmaking brand since its inception.

Every TUDOR watch is assembled and fully tested to TUDOR’s superior standards and at the brand’s watch Manufacture located in Le Locle, Switzerland.
This new state-of-the-art facility, bringing together the know-how of watchmakers with the best in production management and automated testing systems, was completed in 2021 after three years of construction.

In 2015, TUDOR announced its first Manufacture Calibre in its history. A high-performance Calibre of excellent precision and proven robustness, it offers a 70-hour power reserve meaning that a wearer can, for example, take off the watch on Friday evening and put it on again on Monday morning without having to wind it.

TUDOR was first created by Hans Wilsdorf in 1926 to make the best possible watch at the best possible price. Nearly a century later, TUDOR is doing just that – crafting robust and reliable watches at accessible price points.