Simon Ghanimian established his business in Los Angeles. When he first came to America, he wanted to pursue his dream for engineer. With the help from a relative, he started setting diamonds to earn his expenses. Simon fell in love with the process and the artistry of jewelry-making. What he started as a hobby became his passion to diamond jewelry. All of Simon G's metals are alloyed in house to ensure the endurance of hardiness and delicate craftsmanship. All diamonds are set and inspected carefully under microscopes. He also sets pieces with patent technology for an invisible setting for quality, security and protection for the diamonds. His attention to details has made his accomplishment of fine bridal jewelry in the diamond industry.